For these campaigns, I created a series of playful spring and summer action concepts, all produced indoors using carefully styled setups. The visuals featured everyday seasonal themes such as sunshine, barbecues, grilling tools and colourful paper elements to bring a light, energetic atmosphere to the imagery.

One of the key concepts included a washing machine drawer transformed into a two-person Fletcher Hotels bed through creative compositing and high-end retouching. By combining crafted paper objects, precise lighting and detailed post-production, the final images became strong campaign assets suited for promotional materials.