Client: Agency 0to9 - Nauta Dutilh  | Campaign: Challenge the Obvious

Together with 0to9 I developed a comprehensive visual concept for NautaDutilh. Since lawyers often reveal the other side of the story, the idea was to translate that mindset into imagery. We created a series that shows everyday situations from unexpected angles, using lenses, magnifiers and mirrors to shift the viewer’s perception. These optical tools allowed us to play with distorted realities, reflections and altered viewpoints, visually echoing the way the firm examines cases from multiple perspectives. The resulting images form a strong, conceptual series that highlights the essence of what they do.