Client: Switzerland Toerism | Project: Art Presstrip for interactive pop-up galleries   

Together with 4 Instagram photographers, I was assigned to show spectacular Switzerland to be a first-class holiday destination, all year round. My mission was to promote autumn in the region of Lucerne on my Instagram account @claireonline, together with a takeover of the @myswitserland account. The campaign also included a Pop-Up Gallery at Utrecht and Antwerp Central Stations, where visitors could like and share Instagram photos offline. The images were shown in interactive installations, supported by an audio tour recorded by the photographers. Visitors could tap a heart to like a photo, or share it via postcards for a chance to win a trip to Switzerland. Find out more about the campaign in Dutch here.